Have you spent time in long lines at Costco or at another store only to be disappointed when you get inside and not find one of one of life’s most fundamental and critical products… dot you know what we’re talking about: toilet paper!
Admittedly this is not our usual subject here at Hiller Associates, but as this has become apparently a huge thing. We wanted to examine whether there is a rational reason for people’s behaviors or not.
In fact, Eric Hiller just published an article on this at MarketWatch!
Click here to understand the fascinating supply chain of toilet paper, and why people need to stop freaking out about this and causing a problem where there never was one to begin with.