It’s one of the most famous studies in the world of product development and probably the most famous study in the history of Product Cost Management. It was done in the 1960’s (reportedly) by DARPA (The US Defense Advanced Research Projects Agency of the United States Government). It’s so famous that it is typically referred to as “The DARPA Study.” Some claim that the entire software category of Product Lifecycle Management has used the study for its primary justification for being.
But, if it is so famous… where is it?
I have searched for the study a couple times on the internet. It is easy to find The DARPA Study of product cost referenced loosely, but I could not find the original study, or even a formal citation… and as we know, if you can’t find something after thirty minutes of searching on Google, it does not exist, right?
Fortunately, I was able to dust off my engineering masters thesis and find the following studies that corroborate DARPA’s alleged claim.
DARPA’s claim what bold and powerful and if we paraphrased it, we would say:
“80% of a product’s cost is determined in the first 20% of activities in design and development”
I have even found a great webpage that lists FOUR PAGES of references to studies, corroborating DARPA’s results:
… but it does not have a reference to the original DARPA Study.
So, can anyone help? Can someone send me:
- A link to “The DARPA Study” on the web? AND/OR
- A .pdf of the study? AND/OR
- At least the proper academic citation to the study?
Anyone, Anyone, Bueller, Bueller, Bueller…